Selling a home is a major event, both emotionally and financially. The real estate industry is almost unrecognizable from a decade ago – faster, more transparent, much more direct contact with buyers. The only thing unchanged is the miniscule portion of true full time professional agents; standards and expectations on agents remain woeful. The importance of using a professional agent to represent your best interests, maximize your investment and minimize the disruption cannot be overstated…
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Concierge Service for Every Hank Miller Team Home Seller
Only 13%+- of agents are professionals
There are no performance standards in the real estate industry; in fact it continues to be promoted as a “great part-time gig”. Consider that 50% of new agents NEVER sell a home and are out of the business within 2 years. 87% of agents do not earn a living selling homes and will be out of business within 5 years of entry. That leaves 13% of agents that can be considered professionals. The majority of brokerages encourage agents to join simply to collect monthly fees; this is how they survive. Why not spend the time to RESEARCH your agent? Friends and family are great, but don’t be guilted into using an unqualified agent. Cousin Timmy the FedEx driver and part time agent or Sally the Pharma rep and part time agent should be measured against a full time pro. Would you hand $500K to Joey the Barber and part time stock picker? If not, then why do it when selling your home?How to find a professional real estate agent
Highly effective, professional and targeted marketing
An average of about 5 seconds is spent looking at an ad. People are bombed with ads as society becomes cell phone dependent. Do you want lousy I-Phone photos to be the first impression of your home? If you don’t capture them immediately, they swipe on and opportunity is lost. Every aspect of our marketing is professionally done; photos, videos, print, social media and more. We have a staff of 10 full time marketing people that do nothing but present your home in the best possible light. Top quality photos, compelling and search friendly narrative, thick, glossy brochures and highly targeted marking gets your home attention. Not only do we target the top buyer agents in your area, we target potential buyers directly using predictive analytics on social media platforms. Capture, click, respond, cultivate, visit, contract and close…
Just a taste of the social media exposure
Contracts matter, the written word matters
“If it ain’t in writing, it ain’t.” In GA, real estate agents handle EVERY aspect of the transaction with the exception of the closing. Writing, negotiating and managing contracts is a learned and practiced skill. A professional agent knows how to control the transaction; to limit stipulations, review disclosures, review surveys, review contingencies and tailor the hundreds of contractual variables to your best interest. Do they understand how to limit appraisal and inspection issues? How to balance the personal lives and circumstances of both parties as they navigate through one of the most stressful things they will do? An hour long “lunch and learn” doesn’t cut it; this is learned by doing and working with other pros, honing these skills over many years and hundreds of contracts. We have decades and probably over a thousand contracts; and other leadership assets in the firm with thousands more. You have no worries.Contract language is legal and binding
Zillow, OfferPad, I-Buyers and Discount Brokers
Zillow singlehandedly changed real estate; they are responsible for piercing the iron wall of secrecy that was so enthusiastically maintained for decades by this industry. They created transparency in real estate. It also – naturally – created a false sense that buying and selling real estate is akin to buying a book on line. Internet buyer companies – iBuyers – currently have a very strong presence in the Atlanta market. The consumer pitch is compelling; priced at market, low cost, close in a week, no appraisal, no inspection and no headaches. But…”fees” usually run 6-13% of price, strict exclusions exist on what they will buy, repairs required to get a home to standard are paid by the seller and there is no negotiation. The parameters are laid out and the seller eithers says yes or no. Discount brokers pitch 1% or ala carte pricing; you pay for what you want. But, they neglect to mention that the buyer broker fee is usually 3%; that’s omitted in their marketing. What they discount are key things – comprehensive pricing and marketing, contract negotiation, contract management…the parts that the average seller has little to no idea about. The objective of discounters and iBuyers is self-promotion; they make money attracting buyers off sign calls. They make their money off buyers, not sellers. There are situations where these firms may be an option, but those are very few and far between.
Know before you throw...money...away
A partnership that works for and benefits you
The combined assets of Ansley Atlanta Real Estate and the Hank Miller Team provide home sellers throughout the greater North Atlanta market area with a tremendous advantage. Marketing, both on line and traditional, is unmatched. A full time print and internet marketing department (9 people and growing) utilizes the most current software to ensure every listing is presented in the best possible light. Social media expertise is present with both groups, Glimpses of the South is repeatedly recognized by national and international outlets. The knowledge base of the brokers at Ansley provides an encyclopedic level resource for anything that comes up – and that is further backed by assets from Campbell & Brannon, attorneys at law. The environement fosters “competitive cooperation” and their is a clear and visible spirt of “clients first” from top to bottom. Every agent working at Ansley Atlanta is a producer; agents are not simply accepted. This is a close knit firm; entry and annual production standards exist but most importantly, agents must share the same passion for service and excellence. We’d love to show you what we mean…Ansley Atlanta & the Hank Miller Team
About Hank Miller, SRA
Hank Miller, SRA has been working in real estate full time since 1989, he is both an active certified appraiser and associate real estate broker. Hank’s candor, attention to detail and transparency are the result of tens of thousands of appraisals and hundreds of sales transactions. His clients appreciate and benefit from his “data first” approach which is diametrically opposed to the how the majority of agents operate. As his Zillow reviews demonstrate, Hank recognizes the responsibility he has to each and every client. The responsibility and trust placed on Hank by clients is not lost on him or any member of the team. READ MORE about Hank Miller.Contact HMT Atlanta
Give Hank a call, see what sets him apart and what that means for you…
Here's What Hank's Clients Have to Say...View Hank’s Zillow Reviews
Hank Miller is hands down, the best agent we have ever worked with (and we’ve worked with many over the years). Not only were we looking for our next house, but we were moving from NY to Georgia with school aged kids. Therefore, we needed an agent who could quickly help educate us on neighborhoods that fit our needs/wants, be flexible and responsive to visiting GA on a moment’s notice to house hunt, and be our eyes and ears on the ground while we were still in NY. We are so thankful and appreciative of his efforts, honesty and knowledge of everything real estate. You won’t find a harder working, more knowledgeable agent that you’ll actually enjoy working with.
Hank did an excellent job for us in buying our new home in Milton, GA. Having been in the real estate industry for over 35 years, I can honestly say that Hank is the best residential real estate professional I have ever worked with. I would recommend him to others without reservation. He has excellent communication skills and market knowledge. Being new to the area, I came to rely heavily on his advice and guidance thoughout the purchase process. His post closing followup was superb.
I worked with Hank on buying a house in a small targeted area. Hank was very patient and professional. His appraisal “lense” and background was critical when we focused our search on several specific properties. I was so impressed with his skills we also used him for the sale of our current house. He and his team did a fantastic job marketing and supporting the negotiations of the sale. He is one of the best agents I have worked with and would definitely work with him in the future.
We thought hank was the best real estate agent that we’ve worked with. His approach of “full disclosure” was unlike anything we’ve seen, at no point did he push to just complete a sale. We were very pleased with his methodical approach to isolating the homes that worked for us. He is very conservative – almost negative – when he walks a home. As he said, he is looking for potential issues that we might miss. We knew that when Hank said “this is a good one” that is was both in terms of price and appeal. We have no reservations about the home that we sold or the new one that we’ve purchased. Hank is a fantastic and conscientious agent.